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Gordon


Colgate-Palmolive's Dual-Brand Strategy in China: Opportunities and Challenges

2023-06-20

Colgate-Palmolive Company (NYSE:CL) held its earning call meeting on June 13, 2023, at the Evercore ISI 3rd Annual Consumer and Retail Conference at 8:00 AM ET. The meeting was attended by Mukul Deoras, President of Colgate-Asia Pacific, John Faucher, Head of Investor Relations and M&A, and Robert Ottenstein from Evercore ISI.

During the meeting, there was no mention of any plans for product or service expansion. Instead, the discussion was centered on the company's dual-brand strategy in China and the Chinese oral care market. The participants discussed the challenges and opportunities in the market, and how Colgate-Palmolive plans to navigate them.

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However, it was not clear from the information provided whether the company's market share in China is increasing or decreasing. The participants did not provide any specific data or figures to support their claims.

Overall, the meeting provided insights into Colgate-Palmolive's strategy in the Chinese market. The company seems to be focused on its dual-brand approach, which involves offering two different brands to cater to different segments of the market. This approach could help the company capture a larger share of the Chinese oral care market, which is expected to grow in the coming years.

Investors and analysts will be closely watching Colgate-Palmolive's performance in the Chinese market in the coming quarters. The company's ability to execute its dual-brand strategy and capture market share will be critical to its long-term success in the region.