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Victoria.Larson


Dave's Killer Bread Leads Flowers Foods' Growth Surge

2024-05-22

Flowers Foods recently conducted its First Quarter 2024 Results Conference Call, with key participants including J.T. Rieck, Ryals McMullian, and Steve Kinsey. During the call, Ryals McMullian highlighted the company's performance, emphasizing the effectiveness of their portfolio strategy driven by investments in marketing and innovation. Despite a challenging consumer environment, the brands, including Dave's Killer Bread, experienced growth.

Dave's Killer Bread emerged as a standout performer with a 10% unit growth in the first quarter, demonstrating its robust position in the market. Other brands within the portfolio, such as Wonder and Nature's Own Perfectly Crafted, also displayed positive growth trends. Flowers Foods' deliberate strategic exits have had a favorable impact on total company volumes, enabling a sharper focus on higher-margin businesses.

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The company's primary focus remains on efficiency, intentional strategic exits, and growth, with a particular emphasis on balancing growth in the away-from-home segment of the business. Prioritizing new product launches based on consumer demand and financial viability, Flowers Foods executed substantial rollouts across its bakery network. The quarter witnessed an expansion in the company's gross margin, driven by pricing actions and the growth of product lines.

Despite encountering some unexpected weakness early in the quarter, Flowers Foods expressed confidence in maintaining guidance for the year by increasing savings targets and securing new business wins. The company's outlook for the year remains optimistic, with a commitment to executing their portfolio strategy and achieving long-term financial objectives. Ryals McMullian concluded the conference call by expressing gratitude for the interest in the company, underscoring a strong sense of confidence in Flowers Foods' growth potential and strategic direction.