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Catherine.Roberts


Kohl's projects decrease in net sales and plans to strengthen balance sheet

2023-07-30

Kohl's Corporation recently held its first quarter 2023 earnings call, during which CEO Tom Kingsbury discussed the company's sales and earnings growth, as well as its strategies for the future. One of the key topics of discussion was how Kohl's plans to drive traffic and improve productivity in its stores.

In terms of the market outlook, Kohl's projects a decrease in net sales of 2% to 4% compared to the previous year. The operating margin is expected to be around 4% for the year, and earnings per share (EPS) are estimated to fall within the range of $2.10 to $2.70, excluding any nonrecurring charges. The company also aims to strengthen its balance sheet and manage the business at a leverage target of 2.5 times. Capital expenditures for 2023 are planned to be approximately $600 million to $650 million.

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During the call, Kohl's emphasized its commitment to returning capital to shareholders, with a current dividend that represents a healthy yield for shareholders. The company also highlighted the importance of delivering strong value to customers and providing even more value in the future. Positive performance in apparel and footwear, growth in top three brand vendors, and improving the digital business were identified as key drivers of the business.

Kohl's plans for its products and services include managing inventory, opening new stores, prioritizing its relationship with Sephora, improving assortments in women's apparel, growing the stores business, and capturing underpenetrated markets in the home business.

Several key performance indicators (KPIs) were discussed during the meeting. Transparency in the digital space was highlighted as a means to enhance the customer experience. Efforts to improve the online site experience by providing more inspiration, better search relevance, and personalized recommendations were also mentioned. Curating the product assortment to better meet customer demands was another focus area. The company also discussed refining strategies related to its marketplace and media network to strengthen its digital presence and drive growth. While gross margin was mentioned as a key KPI, further details were not provided.

Looking ahead, Kohl's affirmed its full-year financial guidance and expressed satisfaction with its progress. The company expects net sales to decrease by 2% to 4% compared to the previous year, with an operating margin projected to be around 4%. Earnings per share (EPS) are expected to fall within the range of $2.10 to $2.70, excluding nonrecurring charges. The full-year gross margin is anticipated to be in the range of 36% to 36.5%.

Kohl's has made significant progress on its strategic initiatives, focusing on enhancing the customer experience both in stores and online. This includes improving site experience, providing more inspiration, better search relevance, and personalized recommendations. The company is also working on curating its product assortment to better meet customer needs. Additionally, Kohl's is refining its strategies around its Marketplace and Media Network to strengthen its presence in the digital space. The company is confident in its strategies and expects to see progressive improvement throughout the year.

During the call, Kohl's also discussed its capital spending plans, which include capital expenditures of $94 million in the first quarter and an estimated range of $600 million to $650 million for the full year of 2023. The company aims to strengthen its balance sheet and manage the business at a leverage target of 2.5 times. Kohl's plans to work down the revolver balance throughout the year and expects no borrowings at year-end. The company also paid dividends of $55 million in the first quarter and affirms its full-year financial guidance, which includes a decrease in net sales of 2% to 4% compared to 2022.

The call included participation from financial analysts from reputable institutions, such as Robert W. Baird and Company, JPMorgan Chase and Company, Telsey Advisory Group, Gordon Haskett Research Advisors, Citi, and Cowen and Company. Their active involvement highlights the significance of Kohl's financial situation and its impact on the market. Further insights and perspectives shared by these analysts during the call could provide readers with a comprehensive understanding of the company's current situation and potential future prospects.