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Victoria.Larson


Cleveland-Cliffs' Market Share Surges in Automotive Sector, Defying Expectations

2023-08-01

Cleveland-Cliffs, a company in the automotive sector, showcased its strong financial performance and market share growth during its second-quarter 2023 earnings conference call. Led by Chairman, President, and CEO Lourenco Goncalves, the meeting highlighted the company's increased EBITDA and free cash flow, debt reduction efforts, share repurchases, and future capital allocation plans.

One of the most important topics discussed in the meeting was the company's support for the carbon tax structure. This demonstrates Cleveland-Cliffs' commitment to sustainability and environmental responsibility.

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However, the most intriguing aspect of the meeting revolved around Cliffs' market share in the automotive sector. Contrary to the perception of market share loss, Goncalves revealed that the company's volumes were actually up year over year, with record volumes reported in the recent quarter. This suggests that Cliffs has been able to maintain or even increase its market share without resorting to price reductions.

Goncalves attributed this success to Cliffs' ability to increase prices by $115 per ton during the last cycle of price renewals, while competitors reduced prices to gain market share. This indicates that the company has been able to maintain its market share by focusing on price increases rather than sacrificing profitability.

Furthermore, Goncalves emphasized that Cliffs is the preferred supplier for delivering new models and can produce exposed parts that mini-mills cannot. This competitive advantage in terms of product offerings has likely contributed to the company's ability to maintain and potentially increase its market share.

Looking ahead, the market outlook for Cleveland-Cliffs suggests a decrease in prices year over year, although specific numerical details were not provided. The CEO personally handles negotiations and expects positive outcomes. The company experienced higher demand for automotive steels in the second quarter, resulting in increased average sales prices. However, producing these higher-margin products incurred additional costs. For the third quarter, the company anticipates confirming the mild summer shutdowns experienced in July.

Key drivers of the business for Cleveland-Cliffs include a skilled workforce, gaining market share, product differentiation, and a positive future outlook. The company's plans for its product/service include increasing the stock price, offering dividends to shareholders, producing a differentiated product called Cliffs H with lower CO2 emissions for the automotive industry, negotiating specific prices per ton for this product, and emphasizing fair trade as a key aspect of their strategy.

During the meeting, several key performance indicators (KPIs) were discussed, including the second-quarter adjusted EBITDA, free cash flow, debt reduction, and share repurchases. Cleveland-Cliffs reported an adjusted EBITDA of $775 million for the second quarter of 2023, more than three times higher than the previous quarter, highlighting the company's profitability and financial performance.

The company also achieved its best free cash flow quarter since 2021, generating $756 million in the second quarter of 2023. This demonstrates Cleveland-Cliffs' ability to generate cash and its overall financial strength.

To further improve its financial position, Cleveland-Cliffs used a significant portion of its free cash flow to pay down over $550 million of debt, resulting in a net debt level of $3.9 billion, the lowest since 2019. This showcases the company's commitment to reducing debt and enhancing its financial stability.

Additionally, the company returned a significant amount of capital to shareholders through share repurchases, although the exact amount was not provided. This reflects Cleveland-Cliffs' confidence in its future prospects and its dedication to delivering value to shareholders.

Looking forward, Cleveland-Cliffs' outlook for the quarter and year remains positive. The company reported strong financial results for the second quarter, with a substantial increase in adjusted EBITDA and the best free cash flow quarter since 2021. By utilizing a portion of its cash to pay down debt, Cleveland-Cliffs has reduced its net debt to the lowest level since 2019. The company expects to maintain strong free cash flow generation in the foreseeable future and anticipates consistent annual capital expenditures. The blast furnace realign at Burns Harbor has been postponed to 2026 based on recent evaluations.

Cleveland-Cliffs' capital spending plans are expected to remain around the $700 million level for the years 2023, 2024, and 2025. The company emphasized that its current and future capital expenditure needs are low, and it anticipates maintaining a strong free cash flow generation in the foreseeable future. The blast furnace realign at Burns Harbor, originally scheduled for 2025, has been delayed by one year and is now planned for 2026.

The participants of the call included key executives and analysts from various financial institutions, such as Celso Goncalves, Timna Tanners, Curt Woodworth, Lucas Pipes, Carlos De Alba, Bill Peterson, and Lawson Winder. The meeting concluded with the management expressing gratitude to everyone and hinting at more updates to come in the future.

In conclusion, Cleveland-Cliffs' earnings conference call highlighted the company's strong financial performance, market share growth, and commitment to sustainability. With increased EBITDA and free cash flow, debt reduction efforts, and share repurchases, Cleveland-Cliffs is well-positioned for continued success in the automotive sector and beyond.