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Alexandra.Mitchell


Yatsen's Beauty Market Performance and Strategic Innovations Unveiled

2024-03-12

Yatsen Holding Limited recently held its fourth-quarter and full-year 2023 earnings conference call, with key senior management figures participating in the discussion. Mr. Jinfeng Huang, the company's founder, chairman, and CEO, and Mr. Donghao Yang, the CFO and director, were notable participants. The primary objective of the call was to delve into the company's financial performance during the specified periods.

At the onset of the conference call, Irene Lyu, the Vice President and Head of Strategic Investments and Capital Markets, delivered a disclaimer concerning forward-looking statements and potential risks and uncertainties that could impact the company's future performance. The discussion centered on the performance of China's beauty market in 2023, with total retail sales of consumer goods and beauty retail sales demonstrating year-over-year growth.

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During the call, key topics of discussion included Yatsen's performance in terms of net revenue, offline store optimization, and gross margin improvement. The company experienced a slight decline in net revenues from color cosmetics brands in the fourth quarter, strategically closed underperforming offline stores, and observed an improvement in gross margin attributed to factors such as product mix and pricing strategies. However, the net loss margin expanded primarily due to goodwill impairment and increased brand investments.

The call also highlighted the company's dedication to research and development, innovation, and employee welfare. Yatsen's R&D team successfully developed iconic products, and the company bolstered its R&D capabilities with the establishment of a Shanghai R&D center. Collaborations between industry and academia further fostered innovation, underscoring the company's commitment to inclusivity and employee welfare.

Financial aspects such as research and development expenses, impairment of goodwill, and cash flow were also addressed during the call. Yatsen reported an uptick in research and development expenses, an impairment of goodwill stemming from weaker operating results, and a notable variance in loss from operations compared to the previous year. Additionally, details regarding investments, net cash generated from operating activities, and revenue forecasts for the first quarter of 2024 were shared.

In conclusion, the earnings conference call offered valuable insights into Yatsen's financial performance, strategic initiatives, and future outlook, underscoring the company's position in the competitive beauty market landscape.