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Gabrielle.Phillips


Jumia Technologies AG's Progress Towards Profitability and Growth

2023-07-30

Jumia Technologies AG recently held its earnings conference call for the first quarter of 2023. The call was attended by key company representatives, including Safae Damir, Francis Dufay, and Antoine Maillet-Mezeray. During the call, Jumia highlighted its progress towards profitability, with a significant reduction in adjusted EBITDA loss and cost savings. The company emphasized the importance of both cost reduction and growth as essential levers for its future success.

In terms of financial performance, Jumia discussed the decrease in Gross Merchandise Volume (GMV) and its impact on revenues. The company acknowledged a decline in quarterly active consumers, orders, and GMV compared to the previous year. This decline was attributed to various factors, including a challenging macro environment with high inflation, protests in Nigeria, and security concerns during the election period. Jumia also mentioned the impact of the JumiaPay app services on the decline in GMV and orders.

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One of the key topics discussed during the call was the growth potential of Jumia Global and its impact on GMV. The company provided a deep-dive analysis of this aspect, focusing on understanding the take rates for overseas sellers and their contribution to revenue. The scalability of Jumia Global was also explored, with an emphasis on its potential to drive higher customer acquisition and retention rates.

The call also highlighted the importance of the top categories that Jumia focuses on, such as fashion, beauty, TV, home appliances, phones, and electronics. The company acknowledged the role of the macroeconomic environment and foreign exchange rates in its performance. Different regions experienced varying results, with some countries benefiting from the turnaround plan while others faced challenges due to a deteriorated macro environment. Marketing efficiency was also mentioned as a significant driver in certain countries.

Jumia outlined its plans for product and service, which include recalibrating the portfolio to focus on profitable categories with higher consumer lifetime value. The company aims to expand its grocery offering, reduce promotions on the JumiaPay app, and attract high-quality sellers in core e-commerce categories. Additionally, Jumia plans to develop Jumia Global for overseas sellers, expand logistics reach in underserved areas, and adapt marketing strategies to reach local populations.

Looking ahead, Jumia expressed a positive outlook for the quarter and year. The company reported progress towards profitability, with a significant decrease in adjusted EBITDA loss and a focus on cost savings. Despite the challenges faced in the first quarter, Jumia believes it has significant growth potential in its markets and is actively working on improving its business and consumer value proposition. Overall, the company's outlook suggests a positive trajectory towards profitability and continued growth.

During the call, Jumia also provided information about its capital spending plans, indicating a quarterly capital expenditure level of around 1 million.

In conclusion, Jumia Technologies AG's first-quarter 2023 earnings call highlighted the company's progress towards profitability and its confidence in its market potential. Despite facing challenges in the macro environment and a decline in GMV, Jumia remains focused on cost reduction and growth as key drivers for success. The company's plans for product and service, including the development of Jumia Global and expansion in underserved areas, demonstrate its commitment to improving its business and reaching a wider customer base. With a positive outlook for the future, Jumia aims to continue its journey towards profitability and sustained growth.