Zeta Global's AI Integration and Market Success
2023-07-30
Zeta Global, a leading marketing technology company, held its earnings call meeting to discuss its positive performance and future outlook. The meeting highlighted the company's success in winning deals with multinational global enterprises, surpassing their record number of pipelines and requests for proposals (RFPs). One of the most interesting topics discussed was the company's integration of artificial intelligence (AI) into its marketing platform.
During the meeting, CEO David Steinberg emphasized that Zeta Global has rearchitected its marketing platform to incorporate AI and data as native to the application layer. This allows the platform to make real-world decisions in real-time, setting it apart from legacy marketing clouds. The use of AI aims to improve the return on investment for marketing efforts by identifying and targeting customers who are most likely to make a purchase, while also saving those who are likely to churn.
To further enhance its AI capabilities, Zeta Global introduced ZOE, an external business intelligence tool. ZOE helps analyze and interpret data to provide valuable insights for decision-making, strengthening the company's ability to leverage AI in its marketing platform.
The incorporation of AI in Zeta Global's marketing platform is a significant development that differentiates the company from its competitors. It enables more efficient and targeted marketing efforts, ultimately leading to improved return on investment for enterprises. The rollout of ZOE as an external business intelligence tool further enhances the company's AI capabilities and solidifies its position in the market.
Looking ahead, Zeta Global's market outlook is positive. The company has successfully reduced marketing complexity and delivered better results for brands. It has secured multiple Fortune 100 wins and signed one of its largest contracts ever in the first quarter. Zeta Global's investment in proprietary opt-in databases, cutting-edge technologies, and a next-generation marketing cloud positions it for future growth and success.
The key drivers of Zeta Global's business include the marketing ecosystem, the sales team, sales productivity, and brand awareness. The company plans to continue focusing on the Connected TV (CTV) channel, utilizing its data cloud and AI for targeted marketing efforts in CTV. Additionally, Zeta Global aims to offer a full solution that replaces point solutions and legacy marketing clouds, capitalizing on the replacement cycle in the marketing cloud ecosystem. The company also plans to expand its AI capabilities to adapt to the rise of generative AI and meet the changing needs of marketers and CMOs.
In terms of competition, Zeta Global is gaining recognition and market share while its competitors struggle to keep up. The company is closing deals with multinational global enterprises, displacing legacy marketing clouds. Competitors who focus on their core businesses are falling behind in their marketing cloud offerings. Furthermore, conglomerates that own legacy marketing clouds have shifted their focus to other ventures, indicating a changing landscape in the marketing cloud industry.
During the meeting, several key performance indicators (KPIs) were discussed. Zeta Global highlighted record levels of RFPs and pipelines, indicating a high level of interest and potential business opportunities. The company's successful closing of deals with multinational global enterprises showcased its ability to attract and secure major clients. The displacement of legacy marketing clouds in the market demonstrated Zeta Global's market share growth and outperformance of competitors. The company also emphasized the importance of reaching an 80% direct platform revenue mix by 2025, with positive trends already observed in this area.
Zeta Global's outlook for the quarter and year is positive. The company raised its outlook based on strong financial results, including a 25% increase in revenue and a 28% growth in adjusted EBITDA compared to the previous year. Zeta Global believes that the market is moving in its direction, particularly with the increasing demand for AI and data-driven insights. With significant new customer growth, the company is well-positioned for continued success.
In conclusion, Zeta Global's earnings call meeting highlighted its positive performance and future prospects. The integration of AI into its marketing platform sets the company apart from competitors, enabling more efficient and targeted marketing efforts. With a strong market outlook and a focus on innovation, Zeta Global is poised for continued growth and success in the marketing technology industry.